SOCIAL COMMERCE

As China’s cross-border e-commerce retail import market continues to mature, mainland consumers can now purchase a wider range of foreign goods at lower prices from various websites. Yet, the business environment is becoming more challenging to cross-border e-commerce platform operators. Kenny Lee, Founder and CEO of Onion Global, shared his views on the company’s strategies in operating a cross-border e-commerce platform in mainland China. More

Providing practical guidance for SMEs in the electronic accessories industry, this report explores the potential of the ASEAN markets, focuses on Thailand, Malaysia, Indonesia and Singapore (a key regional hub). It evaluates the retail and distribution channels, while providing a guide to the market entry and marketing strategies. It also charts the e-commerce development and highlight other issues that overseas companies need to be aware of. More

Providing practical guidance for SMEs in the watches and clocks industry, this report explores the potential of the ASEAN markets, focuses on Thailand, Malaysia, Indonesia and Singapore (a key regional hub). It evaluates the retail and distribution channels, while providing a guide to the market entry and marketing strategies. It also charts the e-commerce development and highlight other issues that overseas companies need to be aware of. More

With a tech-savvy and young population, ASEAN is often seen as the next frontier for the e-commerce market. Although online sales only account for a small proportion of total retail sales in ASEAN, online shopping has developed rapidly over the past few years. To ensure a success market entry, Hong Kong exporters are advised to pay attention to various online sales and marketing channels in the region. More