Korean duty-free brand The Shilla hopes to redefine the travel retail experience inside Hong Kong International Airport (HKIA) after introducing its series of Beauty&You concept store last year, allowing customers to mix and match combinations of cosmetics and perfume with fashion and accessories.
Inspired by Vitruvius, a Roman architect with revolutionary ideas about proportions, balance and beauty, Vitruvian Man was established in 2018 after founder Vivian Lau – with a background in pharmaceuticals – received requests from male friends for skincare advice.
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