SILVER MARKET

A consumer survey commissioned recently by HKTDC Research found that mainland consumers are buying senior-specific products ranging in price between several hundred yuan and over RMB1,000. Older people tend to use fewer shopping channels and rarely shop online. Also, mainland consumers’ main concern when buying senior-specific products is safety. However, products marketed as elderly-friendly do not necessarily be popular with older consumers. More

China has become an ageing society. With Chinese society becoming healthier and prosperous, there is a growing demand for senior-specific consumption. HKTDC Research has conducted a consumer survey to learn more about the attitudes of middle-class consumers with regard to senior-specific products and services. The survey covers both seniors and those who take care of elderly parents, wishing to provide insights from the views of two generations. More

According to a HKTDC consumer survey, over 80% of mainland seniors interviewed had travelled in the past year. New-generation elders enjoy visiting new places and are taking after the young by going on holiday whenever they like. A reputable mainland travel agent, CYTS Tours Guangdong Railway Co Ltd, is faring particularly well in elderly tours and rail tours. Vice President, Du Hui, shared his views on the mainland elderly tour market. More

The health condition of China’s senior population has improved in general. Yet as they age, their physical capabilities inevitably deteriorate. Coupled with the rapidly ageing population, a pent-up demand for rehabilitation devices is becoming evident. The President of Jiaxin Medical & Rehab Products Co Ltd of Taiwan, specialised in R&D and production of rehabilitation devices, shares his experience in business operation in the mainland. More