HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire to get a good understanding of China’s skincare and cosmetics products market. The survey found that traditional TV commercials are the main channel used by the majority of men to obtain products information. Their average spending online is roughly the same as at physical store. In general, men spent RMB3,496 on average on skincare and cosmetics products a year. More
