PHYSICAL STORES

Cross-border E-commerce: The Shop-in-Shop Experience of One Mainland Supermarket (Interview with Vanguard)

30 August 2016

Focusing on cross-border shopping, China Resources Vanguard’s flagship online shopping mall, ewj.com, takes traditional supermarket retailing towards the era of cross-border e-commerce. Michael Li, Shenzhen China Resources Vanguard (CRV) E-Commerce general manager, shares the operational experience of ewj.com, which may be of reference value to companies looking to enter the mainland cross-border e-commerce retail market. More

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Cross-border E-commerce: The Mainland Department Store that Became an Importer (Interview with Grandbuy)

23 August 2016

Grandbuy’s high trustworthiness and large mid- to upmarket clientele have helped its e-commerce branch GBHui.com (GBHui) expand into the cross-border e-commerce importing business. The General Manager of GBHui explains how resources in Grandbuy’s physical stores have been utilised in setting up “neighbourhood” experience stores to bolster consumer confidence in GBHui’s cross-border shopping. More

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China’s Skincare and Cosmetics Distribution Channels: Characteristics of Male Consumers

29 April 2016

HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire to get a good understanding of China’s skincare and cosmetics products market. The survey found that traditional TV commercials are the main channel used by the majority of men to obtain products information. Their average spending online is roughly the same as at physical store. In general, men spent RMB3,496 on average on skincare and cosmetics products a year. More

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Children's Clothing Market in China: Trends and Dynamics

26 March 2015

The baby and children's apparel market in China is expected to have a promising future as parents become more demanding about their children's clothing and as the number of newborn babies steadily increases. HKTDC Research organised focus group discussions in four mainland cities in January 2015 in a bid to find out more about the spending habits and demands of middle-class parents. It also interviewed mainland brand owners to better understand the market characteristics and development trends. More

hktdc research

Social media in China: online-offline strategy pays off for fashion brand

19 March 2014

Goelia is the first ladies’ fashion brand in China combining world travel and fashion, and designing exquisite ladies’ wear by integrating such concepts as travel culture and flower culture. In addition to selling the GOELIA brand mainly in its physical stores, Goelia has also launched a sub-brand goelia online to target the younger consumers. As more and more mainland consumers participate actively in social media, Goelia is making good use of these new media as one of its promotional channels. More

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