O2O

Chongqing is one of China's pilot cities for cross-border e-commerce. Igetmall is a cross-border e-commerce platform approved by the Chongqing municipal government. To foster the O2O model of "offline experience, online purchase", Igetmall has bonded commodity sales exhibition pilot platforms at the Cuntan Bonded Port Area and the World Financial Centre located at Jiefangbei CBD. Hong Kong may consider using these cross-border e-commerce platforms to open up the mainland market. More

Even as online sales become more popular on the Chinese mainland, some companies or brand vendors still remain unfamiliar with e-commerce or internet sales operations. E-commerce agencies have emerged to fill this niche, by offering e-commerce and digital marketing services as full solution packages or by item. Wayne Zhao, Partner of Bay Line, shared his experience of running online sales operations for his clients and helping brand vendors to build their brands online. More

In 2014, there were 360 million online consumers on the Chinese mainland. However, most mainland parents still preferred to buy children’s clothing items from physical stores. It is because most mainland parents would rely on their own senses - "seeing, smelling and touching" -as well as using personal experience to judge the quality and safety of baby and children’s clothing. Therefore, many childrenswear enterprises adopt the “store + online” business model to get the best of both worlds. More

China is one of the leading consumer markets in the world. Recent survey reveals that mainland’s middle class prefers higher grade and user-friendly small kitchen appliances, and many are now familiar with online-to-offline (O2O) shopping. While the majority perceives the Hong Kong brand as the medium price to high range items, Hong Kong companies can also consider adding green and smart features to their products to lure consumer purchases. More