O2O

HKTDC survey shows that Chinese middle class consumers shop online about 5.25 times a month on average. Smartphone apps are used to place orders online much more than computer browsers. 53% of the respondents remarked that sharing on social media could trigger their impulse to buy, while only 15% said they would not be persuaded by the promotional gimmicks used by shopping websites to buy goods outside their purchase plans. More

Online shopping is gaining popularity in Malaysia. Malaysian consumers are receptive to new brands and new product; therefore, they are the potential customers for Hong Kong companies. Online marketing is also gaining traction with Malaysian consumers. When shopping in physical stores, Malaysian consumers like to read comments from other users about goods they are interested in buying, typically via online platforms and social media. More

E-commerce and the demand for imported consumer products in China have grown rapidly in recent years. Located at Shenzhen’s Qianhai, Chow Tai Fook Global Goods Shopping Centre (CTFHOKO) offers mainland consumers high quality Hong Kong products. Chan Sai-Cheong, Executive Director of Chow Tai Fook Jewellery Group Ltd, described CTFHOKO’s operating model and the Hong Kong-style shopping experience it offers. More

According to the latest HKTDC survey, traditional “shopping centres/malls/name-brand stores in department stores” are the most common channels through which mainland middle-class consumers obtain information on watches and also the channels which are most likely to influence their watch-buying decisions. This article looks at the channels through which mainland consumers obtain information on watches and buy their watches, including their attitudes towards buying watches online. More