Although sales of mobile devices may have levelled off, industry players are now expecting AR and VR applications to fuel the future of the electronics market. The market remains optimistic about the potential of wearable electronics, and wireless system apparatus with smart functions is viewed as the leading smart home applications. At the Hong Kong Electronics Fair (Autumn 2016), industry players shared expectations of steady sales in 2017. More
With the rapid growth of Internet and mobile communications, new media that make use of digital platforms for promotion and marketing have mushroomed in China. This has made China's advertising market the world's second largest after the US. Although market competition also intensifies, Hong Kong’s advertising players are of the capabilities to deliver a total solution to their clients, and therefore they have an edge in opening up the advertising market on the Chinese mainland. More
Thailand’s retail market, a popular shopping hub in ASEAN, has evolved quickly in line with changing consumer lifestyles and the spread of the internet. Moreover, the ASEAN Economic Community due to be set up by end-2015 helps draw in local and international retailers to capitalise on opportunities due to regional integration, expanding beyond Bangkok to the upcountry areas. Hong Kong retailers and exporters targeting the Thai market are advised to take note of the emerging trends. More
Boys’ and girls’ preference for toys varies at different ages. According to HKTDC’s report “China’s Toy Shoppers: A Purchasing Behaviour Survey”, girls in different age groups all like plush toys and dolls, while boys like remote-control/electric toys. It is worth noting that children aged 3-6 already like to play mobile or computer games. As they grow older, their interest in mobile/computer games also becomes stronger.
Mainland parents are paying increasing attention to the safety and quality of toys. The Hong Kong Trade Development Council conducted a consumer survey in eight major Chinese cities (Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, Nanjing and Xian) from January to March 2014 in order to get an understanding of mainland parents’ consumption concept, purchasing behaviour and changes in demand. This survey report is an essential guide for any company involved in the toys and games sector. More
The Electronics Fair 2013 (Spring Edition) saw attendees optimistic about the coming year, as industry players are largely optimistic about developments across the majority of the world’s markets. This upbeat outlook is partly due to the robust sales of smartphones and tablets, with a fall in the retail prices of both expected to boost demand. The star performer, though, is likely to be audio-visual equipment, largely seen as set to enjoy the highest sales growth in 2013. More