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MarketingPulse ONLINE

At the annual MarketingPulse branding and marketing conference, global marketers, brands and agencies can discuss marketing trends, exchange information on best practices and explore new collaborations in Asia.
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Mobile leads e-commerce rush

The COVID-19 pandemic and restrictions on movement and gatherings has an upside for several industries, especially e-commerce, delegates to the fourth Asian E-tailing Summit heard. Mobile e-commerce has grown particularly strongly in Asia, with Mainland China taking the lead.

Consumer shake-up here to stay

Consumer habits tend to change over time but the COVID-19 outbreak has forced consumers to reconfigure their lives, habits and spending at a speed and scale the world has never seen.

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