marketing communications

AI marketing for SMEs

Generative artificial intelligence has been much in the news and businesses continue to explore its potential and applications. Google Cloud strategy consultant Michael Yung – who has more than 30 years’ experience in the IT field, particularly in the Internet, e-commerce and travel technology sectors – believes generative AI and other AI technologies that can help small and medium-sized enterprises (SMEs), especially B2B firms.

Hong Kong Technology & Inno...AI Automation Digital marketing Hong Kong Robotics

Marketing world takes digital pulse

As face-to-face events ramp up in Hong Kong following the end of travel restrictions, the marketing world flocked to the city for two marketing and sales conferences held in hybrid digital-physical form. The conferences ran in parallel with the HKTDC Hong Kong International Film and TV Market (FILMART) and associated Entertainment Expo Hong Kong.

Hong Kong Digital marketing Cross-border E-Co...Marketing

Cloud lining for supply chain disruptions

Supply-chain disruptions driven by the COVID-19 pandemic and associated control measures severely disrupted computer hardware production, creating strong demand for cloud-based software-as-a-service (SaaS) applications.

Computer & Periph...Hong Kong Israel Fintech Start-up Digital marketing

Exploring cross-border e-commerce

The COVID-19 pandemic has fast-tracked business transformation brought by the popularity of smart phones, accelerating the development of cross-border e-commerce.

E-business Digital marketing

Taking marketing technology to Bay Area

Because of the limited size of the Hong Kong market, a number of local start‑ups are setting their sights on overseas markets, with the intention of expanding once their business has grown to a certain level.

E-business Start-ups Social media Social marketing Greater Bay Area

Hybrid expo model wins support

The COVID-19 pandemic abruptly dumped economies across the world into the digital deep end, taking offices, malls and conferences online.

Digital marketing E-business E-commerce

Marketing in a changed world

MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), attracted an audience of more than 21,000 from over 50 countries and regions across the globe.

Business Manageme...Digital marketing Marketing communi...MarketingPulse Online Marketplac...

MarketingPulse ONLINE

At the annual MarketingPulse branding and marketing conference, global marketers, brands and agencies can discuss marketing trends, exchange information on best practices and explore new collaborations in Asia.

Business Manageme...Digital marketing MarketingPulse Marketing communi...Online marketplac...

Nimble AI for fast-changing market

As overseas brands scramble to reboot business in Mainland China following a year of COVID-19 upheaval, Hong Kong-headquartered EternityX is using artificial intelligence (AI) to help boost their prospects.

Advertising Servi...AI e-commerce digital marketing

Social-media marketing speeds ahead

EYB Digital Marketing specialises in helping brands to open up the market in Mainland China and boost sales through digital marketing.

Business Manageme...e-business Digital marketing Marketing communi...

Webinar on new marketing trends

WeChat has a high market penetration rate in Mainland China and it is one of the channels small and medium-sized enterprises can use to enter the mainland market.

Cross-border e-co...Digital marketing e-business

Consumer shake-up here to stay

Consumer habits tend to change over time but the COVID-19 outbreak has forced consumers to reconfigure their lives, habits and spending at a speed and scale the world has never seen.

Business Manageme...Digital marketing Digital marketpla...e-commerce

Innovators will drive recovery

Keeping Hong Kong businesses afloat during the COVID-19 outbreak is at the top of many to-do lists at the moment but looking to the post-outbreak world, and making sure companies can thrive in that new environment, is also receiving attention.

Business Manageme...Association Servi...Innovation & Tech Digital marketing e-business

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