MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), attracted an audience of more than 21,000 from over 50 countries and regions across the globe. More
The COVID-19 pandemic has shaken up the marketing world both in what marketers do – they must cope with seismic shifts in product and service demand – and how marketers do things – restrictions on travel and physical contact have turbo-charged digitisation in the industry. More
At the annual MarketingPulse branding and marketing conference, global marketers, brands and agencies can discuss marketing trends, exchange information on best practices and explore new collaborations in Asia. More
Instant messenger (IM) apps are widely used across the world with clients of WhatsApp, Facebook Messenger, WeChat, and others numbering in the billions. More
Dealing with uncertainty could be described as the most important task of a business owner or manager, and lack of information is a key element of uncertainty. More
If you struggle to put your message across, then you may consider enlisting the help of a consultancy such as Louder, which encourages clients to speak from the heart and become masters of body language before they step up to make that big presentation. More
The tech-savvy and big-spending 20-somethings and teenagers of Mainland China were in the spotlight at the Hong Kong Trade Development Council’s (HKTDC) MarketingPulse conference, held at the Hong Kong Convention and Exhibition Centre. More
Established in 2013 by sisters Cruzanne Macalligan and Ellie-Kate Macalister, boutique copywriting agency The Quick Word Company is boosting the brand of Hong Kong and Asian firms. More
