As face-to-face events ramp up in Hong Kong following the end of travel restrictions, the marketing world flocked to the city for two marketing and sales conferences held in hybrid digital-physical form. The conferences ran in parallel with the HKTDC Hong Kong International Film and TV Market (FILMART) and associated Entertainment Expo Hong Kong.
Supply-chain disruptions driven by the COVID-19 pandemic and associated control measures severely disrupted computer hardware production, creating strong demand for cloud-based software-as-a-service (SaaS) applications.
Because of the limited size of the Hong Kong market, a number of local start‑ups are setting their sights on overseas markets, with the intention of expanding once their business has grown to a certain level.
MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), attracted an audience of more than 21,000 from over 50 countries and regions across the globe.
At the annual MarketingPulse branding and marketing conference, global marketers, brands and agencies can discuss marketing trends, exchange information on best practices and explore new collaborations in Asia.
The COVID-19 pandemic and restrictions on movement and gatherings has an upside for several industries, especially e-commerce, delegates to the fourth Asian E-tailing Summit heard. Mobile e-commerce has grown particularly strongly in Asia, with Mainland China taking the lead.
Keeping Hong Kong businesses afloat during the COVID-19 outbreak is at the top of many to-do lists at the moment but looking to the post-outbreak world, and making sure companies can thrive in that new environment, is also receiving attention.