IMPORTED FOOD

The newly-established Brunei Darussalam Food Authority (BDFA) is responsible for ensuring that food products in the country are safe for consumption and comply with all the relevant consumer protection quality standards. More

“As consumption upgrades, market opportunities emerge for lifestyle stores specialised in imported products. At the same time, as mainland consumers become better informed, they are also more discerning.” said Liao Yujun, Purchasing Director of YUKI Imported Product Lifestyle Store, who provides valuable information for industry players wishing to enter the Chinese food and wine market. More

According to HKTDC survey, 81% of the mainland middle-class consumers expect their income to continue to increase in the coming two to three years. Taking regular exercise and eating western food have become features of the middle-class lifestyle. Mainland middle-class consumers are attaching more importance to personal feeling and are more confident and assertive in spending. More

Previously, consumers bought imported food mainly as gifts and the preference was to buy mid- to high-end items of famous brands. Now, with consumer confidence in domestically produced food shaken, the market for imported food for self-consumption has been growing relentlessly, offering imported food of different grades opportunities to enter the mainland market and establish their brands. According to a HLTDC survey, consumers are increasingly sensitive about the place of origin. More