HONG KONG BRAND

Mainland consumers generally find Hong Kong brands trend-setting, fashionable and tasteful in style. They are willing to pay an premium of 36% for Hong Kong brands over mainland brands which offer similar product quality. However, mainland brands are increasingly posing a serious challenge, and the premium that the respondents are willing to pay for Hong Kong brands is dropping. More

Despite the uneven economic recoveries in progress and a gradual easing of belt-tightening in the mature markets, many consumers continue to shy away from non-essential spending. Yet, quite the opposite is happening in the emerging markets. Thanks to steady improvements in the people’s standard of living, consumers in emerging markets are increasingly demanding when it comes to the quality and style of clothes they buy. And their lifestyle is clearly reflected in the way they dress. More

China is one of the leading consumer electronics markets in the world. Recent survey shows that whether audio-visual goods or wearable electronics, a majority of middle-class consumers expressed a preference for higher-end products. Also, 90% perceived Hong Kong brands as positioned in the medium price range and above. More