GOING OUT

Capitalising on China’s New Advertising Media (2): Expanding the O2O Consumer Market

28 April 2016

Chinese consumers increasingly search for products and service information via online platforms, leading advertisers to gradually shift their advertising focus towards new media. But Chinese consumers are still influenced by traditional media and many are carrying out consumption through O2O activities. Thus, the challenge for advertisers is how best to consolidate various media channels. This offers opportunities to advertising companies capable of offering integrated solutions. More

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Capitalising on China’s New Advertising Media (1): New Media to Stimulate Market Demand

21 April 2016

With the rapid growth of Internet and mobile communications, new media that make use of digital platforms for promotion and marketing have mushroomed in China. This has made China's advertising market the world's second largest after the US. Although market competition also intensifies, Hong Kong’s advertising players are of the capabilities to deliver a total solution to their clients, and therefore they have an edge in opening up the advertising market on the Chinese mainland. More

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Opportunities Arising from China's 13th Five-Year Plan: An Overview

08 April 2016

Given the 13th Five-Year Plan, China is set to take promotion of innovation as the driving force for development. It also stresses the needs to form a new pattern of opening up and promote cooperation with countries along the Belt and Road. As Hong Kong is the bridgehead of mainland’s foreign trade and the first port of call for mainland enterprises seeking professional services, businesses here should pay attention to the changes brought about by the Plan in order to seize opportunities. More

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Overseas Industrial Parks to Play Important Role in Belt and Road Initiative

18 December 2015

After encouraging products and companies to “go out”, China is now taking this strategy one step further and looking to build industrial parks overseas. More

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China’s 13th Five-Year Plan: Likely Aims and Implications

04 December 2015

China’s 13th Five-Year Plan to be launched in 2016 aims to maintain economic growth at a medium to high speed. Based on the suggestions of the Communist Party and the statements made by the leaders, it can be gathered that the Plan would cover certain development areas like enhancement of innovation, strengthening of environmental protection, promotion of Belt and Road initiative and implementation of the two-child policy, which can bring about new opportunities for Hong Kong. More

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Belt and Road Initiative Spurs China's Outward Investment Programme

11 November 2015

China has substantially relaxed the administrative measures for dealing with overseas investments, and introduced the Belt and Road initiative to strengthen economic co-operation with the regions concerned. Its investment outflows, especially to the Belt and Road countries, are expected to show sustained growth. As Hong Kong is the preferred platform for China's outward investment, more business opportunities will inevitably become available to services practitioners in Hong Kong. More

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Marketing Services Demand in China (1): Upgrading Design and Branding

05 November 2015

Amid the slower global and Chinese economy, Chinese enterprises are taking steps to enhance competitiveness. They are especially longing to seek various marketing services to enhance their own design and own brand business, with a view to deepen their penetration in both the mainland and overseas markets. As Hong Kong is the preferred service platform of mainland enterprises, this is bound to generate more opportunities for Hong Kong services suppliers. More

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Belt and Road Implementation Plans to be Completed by Year-End

04 November 2015

Both the central and local governments are working hard on the drafting and execution of supporting policies and implementation plans for the Belt and Road Initiative, said Ou Xiaoli, an inspector in the Department of Western Development of the National Development and Reform Commission (NDRC) and head of the initiative’s steering group of the State Council. More

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Bohai "Going Out" Case Studies (5): Hong Kong Services to Support Mainland’s Commodity Plantation

29 October 2015

Some mainland enterprise engaging in bulk commodity plantation and processing activities suffer from a lack of professional services support when undertaking overseas projects. As the financial centre in the region, Hong Kong can facilitate the investment initiatives of mainland enterprises by providing financial services, as well as a full range of insurance, investment investigation and risk assessment benefits. More

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Bohai "Going Out" Case Studies (4): Shandong Companies’ Need for Professional Services

22 October 2015

Many mainland small and medium-sized enterprises making overseas investments are typically confronted by a wide variety of risks and practical issues like trade barriers. Overall, Hong Kong can provide them with one-stop professional services necessary for understanding the overseas investment environment and the accompanying risk management issues, in addition to the required financing channels. More

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