The way Hongkongers choose to exercise is changing; many reject traditional gym memberships and prefer studios that offer classes which reflect the latest fitness trends, catering to different membership types based on lifestyle. More
With the Chinese mainland now home to an ever-increasing number of gyms and fitness centres, competition is heating up to attract new consumers, leading to an increasingly segmented sector. More
Some 10,000 large-scale gyms were operating across the Chinese mainland as of the end of 2016, together with more than 10,000 small-scale fitness studios. More
Offering clients exclusive access to the latest fitness technology, the Pure Fitness Innovation Lab aims to raise the sector’s game: Pure Cardholders can test out and rate the most groundbreaking gadgets and equipment to hit the market. More
“Inhale….exhale, keep breathing,” said instructor Victor Chau, as he led a group of about 200 people for an outdoor yoga session overlooking Victoria Harbour. More
It’s an aggressive sport rooted in the martial arts that has become a way of life, and, increasingly, a blossoming business opportunity thanks to its legion of Hong Kong fans. More
