www.s.cn positions itself as an online outlet specialised in selling quality shoes of genuine brands. It has been authorised by about a dozen of international brands including Adidas, LI-NING, Kappa, ANTA, New Balance, Puma and Daphne to sell their sports shoes, sportswear and bags on its website. Its commitment to selling "genuine goods at lowest price" and payment-on-delivery business model have paved its way to success. More