Indonesians’ rising purchasing power and hectic urban lifestyles are driving solid growth in the country’s food and beverage (F&B) sector, which is increasingly keen to embrace international cuisines and attracting overseas F&B operators. Riding on its reputation as a “Gourmet Paradise”, Hong Kong F&B brands and franchisors are well placed to enter the lucrative market. Aside from taking proactive marketing, finding the right local partner and distribution channels are all key to success here. More
