BRICK-AND-MORTAR

Founded in 2001, Foshan TQ-bebe Apparel Co Ltd (TQ-bebe) is a girls’ clothing specialist that trades under two brands - “TQ-bebe” and “Ruo Bei Er”. Zeng Weiping, the General Manager of TQ-bebe, in sharing his experience in brand positioning and business operation and in analysing the development trends of children’s clothing market on the Chinese mainland, provides useful reference for Hong Kong companies. More

E-tailing has become one of the most popular shopping channels in China. According the HKTDC survey, 83% of the respondents have shopped online, and 27% of these consumers would shop online once a month on average. In 2013, the Chinese mainland has an internet population of about 620 million, representing a penetration rate of 45.8%. It is believed that with the rise in internet population and penetration rate, the size of China’s online shopping market will expand further. More