BRAND

Against the backdrop of rising incomes and a swelling middle class, the contributions of consumption to growth will continue to increase during the 13th Five-Year Plan. Businesses intending to venture into the mainland must upgrade their quality, design and brand with the introduction of green, trendy and other new elements. Meanwhile, consumers’ growing demand for consumer services such as culture, medicine and healthcare, tourism, leisure and recreation is another trend not to be overlooked. More

HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire to get a good understanding of China’s skincare and cosmetics products market. The survey found that more female respondents than males find men wearing makeup acceptable. Nowadays, male consumers are using cosmetics products which offer facial enhancement benefits. This article examines the spending mentality and preferences of mainland male consumers in buying cosmetics products. More

Many Chinese enterprises have developed high-quality products. But a strong branding and well-rounded marketing strategies are among the keys to success. Hong Kong’s brand and marketing professionals are renowned for being able to provide an all-round strategic service for their clients. With their international perspective, they are able to help processing-specific enterprises effectively refine their branding, while simultaneously exploring the markets in both China and abroad. More

China has been the world’s third largest source of outward FDI, and mainland enterprises have been actively “going out” in recent years to seek out brands, technology or other resources needed to boost competitiveness as part of their transformation and upgrading process. A recent HKTDC survey of enterprises in the Bohai Rim region indicates that Hong Kong is the preferred service platform for supporting the “going out” activities of mainland enterprises. More