As Chinese society becomes more open, male beauty services are in demand. Focus group discussions conducted by HKTDC show that the consumption habits of male consumers are similar to those of their female peers, but also have some distinctive features. Men concern about their appearance, and their spending on basic beauty treatments is almost on a par with that of females. However, men attach greater importance to beauty salons’ professionalism. More
As income increased, mainland consumers demanded for better quality beauty services. A series of focus group discussions conducted by HKTDC discovered marked changes in the consumption habits of middle-class consumers. Consumers have less sense of attachment to beauticians. Proximity has become a crucial factor when choosing a beauty salon. There is rising demand for treatments using advanced equipment. Chain beauty groups are now the mainstream. More
In a series of focus group discussions commissioned by HKTDC, a number of significant changes to consumer attitudes were detected with regards to the beauty services market. Critically, beauty is no longer seen as purely related to facial appearance, instead it now extends to the whole body. Additionally, micro-cosmetic surgery now excites particular interest, while male-oriented beauty services are now considered almost the norm.
In view of the keen demand for beauty services on the mainland, HKTDC conducted focus group discussions in three main cities to assess how the attitudes and consumer preferences for beauty services have changed since 2013, when a similar study was conducted. The findings reveal that, for middle-class consumers, looks increasingly matter, making them more eager to try beauty treatments. More