Founded in 2001, Foshan TQ-bebe Apparel Co Ltd (TQ-bebe) is a girls’ clothing specialist that trades under two brands - “TQ-bebe” and “Ruo Bei Er”. Zeng Weiping, the General Manager of TQ-bebe, in sharing his experience in brand positioning and business operation and in analysing the development trends of children’s clothing market on the Chinese mainland, provides useful reference for Hong Kong companies. More