A consumer survey conducted by HKTDC Research discovered that mainland senior demand for leisure and entertainment services, while health improvement activities are also popular. The per-capita expenditure on services consumption ranges between RMB50 and RMB250. There is a rapid increase in the demand for tourism services, with group tours designed for seniors probably attracting older consumers the most. More
A consumer survey commissioned recently by HKTDC Research found that mainland consumers are buying senior-specific products ranging in price between several hundred yuan and over RMB1,000. Older people tend to use fewer shopping channels and rarely shop online. Also, mainland consumers’ main concern when buying senior-specific products is safety. However, products marketed as elderly-friendly do not necessarily be popular with older consumers. More
The consumer survey commissioned by HKTDC Research in mainland China has found that the new generation of elderly people meet frequently online as well as face-to-face, and enjoy sharing consumption information with friends. Increased incomes and appreciating asset values have resulted in greater expenditure in the ‘silver market’. In addition to rising level of consumption, elderly people are more than happy to try new products and services. More
China has become an ageing society. With Chinese society becoming healthier and prosperous, there is a growing demand for senior-specific consumption. HKTDC Research has conducted a consumer survey to learn more about the attitudes of middle-class consumers with regard to senior-specific products and services. The survey covers both seniors and those who take care of elderly parents, wishing to provide insights from the views of two generations. More
As people grow older, their physical health tends to deteriorate and they develop a variety of special needs in their home environment. The “elderly-friendly home improvement” scheme was introduced that has led to renovations being carried out in people’s homes to accommodate the mobility of elderly people. Liu Ying, co-founder of Chengdu Longlive Pension Industry Development Co Ltd, recounted the company’s experiences in the mainland market. More
According to a HKTDC consumer survey, over 80% of mainland seniors interviewed had travelled in the past year. New-generation elders enjoy visiting new places and are taking after the young by going on holiday whenever they like. A reputable mainland travel agent, CYTS Tours Guangdong Railway Co Ltd, is faring particularly well in elderly tours and rail tours. Vice President, Du Hui, shared his views on the mainland elderly tour market. More
As the health condition of most elders is generally good, senior consumption in China is gradually expanding from rehabilitation products to encompass all kinds of goods designed with a senior element. Beijing-based Huazheng introduced Taiwan’s popular brand Best Loving to the mainland market in 2018. The Chairman of the board of directors shared his views on the mainland senior market, as well as his experience in marketing the brand.
The health condition of China’s senior population has improved in general. Yet as they age, their physical capabilities inevitably deteriorate. Coupled with the rapidly ageing population, a pent-up demand for rehabilitation devices is becoming evident.
The President of Jiaxin Medical & Rehab Products Co Ltd of Taiwan, specialised in R&D and production of rehabilitation devices, shares his experience in business operation in the mainland.
As China’s population aging accelerates, elderly care has become a focus of social attention. Elderly care homes combining medical care and wellness services have emerged in the market, providing the elderly with a comfortable environment to spend their twilight years. Director of the Taicheng Life Garden in Guangdong, Zhou Mingmeng, shared her insights on changes in the mainland elderly care market and her experience in running a care home. More
Traditional senior healthcare solution providers are going to have to pursue innovation and integrate technologies if they are to satisfy the rising demand from the ageing population. Guangzhou Tangjian Technology, established in 2015, supplies intelligent platforms for the medical and health industry. The company shared the experiences of building and operating the cloud-based intelligent health service platform Yi Jia Xun. More