Show Match

While the COVID-19 pandemic has put pressure on many firms, the intellectual property (IP) licensing business is thriving and the Hong Kong Trade Development Council (HKTDC) is showing enterprises how to acquire and leverage IPs.

Cultural and creative content has extended to corporate marketing and consumer life as social media and open-data applications develop rapidly, and public awareness of the shared economy increases.

Whether the business is fashion, entertainment or food, taking on a high-profile brand is a sure way into consumers’ lives, delegates at this month’s Asian Licensing Conference learned.

The 18th Hong Kong International Licensing Show helps licensors and licensing agents find partners and expand their regional licensing network in Asia, in particular in Mainland China.

Lightning-fast technological advances are drastically realigning core industries in Hong Kong, such as finance, trade and professional services, and many businesses are trying to map their way through this ever-changing maze.

Exhibitors at the 21st HKTDC Hong Kong International Lighting Fair (Autumn Edition) (Autumn Lighting Fair) are grouped into seven zones – Commercial Lighting, LED Essentials, Smart Lighting & Solutions, Trade Service & Publication, LED Lighting, Residential Lighting, Testing & Certification.