MARKETINGPULSE

31 March 2022

Non-fungible tokens (NFTs) are pulling real-world assets into the metaverse and giving them value in the content-owner-driven world of Web 3.0. But since the metaverse is content-only and everyone can create items from scratch, or even virtualise real-world performers and let them live forever, why not go all-virtual? More

heads-up

MarketingPulse

28 December 2021

An integrated branding and marketing conference where global marketers, brands, advertising agencies, media, enterprises and innovation professionals will discuss marketing trends, exchange best marketing practices and explore new collaborations in Asia. From defining new marketing strategies to events that connect players and catalyse development, MarketingPulse is not only a conference, but an inspiring rendezvous to explore new frontiers in global markets. More

market spotlight

Marketing in a changed world

13 April 2021

MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), attracted an audience of more than 21,000 from over 50 countries and regions across the globe. More

venture hong kong

Digits take pandemic pulse

01 April 2021

The COVID-19 pandemic has shaken up the marketing world both in what marketers do – they must cope with seismic shifts in product and service demand – and how marketers do things – restrictions on travel and physical contact have turbo-charged digitisation in the industry. More

heads-up

MarketingPulse ONLINE

15 March 2021

At the annual MarketingPulse branding and marketing conference, global marketers, brands and agencies can discuss marketing trends, exchange information on best practices and explore new collaborations in Asia. More

venture hong kong

Gauging pulse of marketing world

11 April 2019

The tech-savvy and big-spending 20-somethings and teenagers of Mainland China were in the spotlight at the Hong Kong Trade Development Council’s (HKTDC) MarketingPulse conference, held at the Hong Kong Convention and Exhibition Centre. More

market spotlight

Digital marketing Internet winner

18 March 2019

The Internet has developed rapidly, from the "rice-water TV" of early days to "the machine does not leave the hand" now. More

market spotlight

Ad Men for the Digital Age

24 April 2018

The digital revolution is bringing new challenges to many industries, not least for marketing and advertising professionals. More