Founded in 2011, plant-based meat firm Impossible Foods first staked its claim to a slice of the China market in 2018, two years after its first product launch in the US. Renowned for its flagship Impossible™ Burger, the California-headquartered firm has branched out into other ‘meats’, while also developing a significant presence in Hong Kong, Macao and Singapore. It now hopes the Greater Bay Area initiative will provide the platform for it to break into the mainland. More