“Young people (aged 25-36) are the core consumers of skincare products,” said Shen Weiliang, vice president of the Osmun Group. “At present, the per-capita consumption of skincare products on the mainland only amounts to 20-25% of that of the US, it is believed that the demand for skincare products in the China market will steadily increase." Shen shares his observations on the attitude of mainland consumers towards skincare products and the special characteristics of different sales channels. More