Webinar on Exploring Free Trade Area Opportunities – Vietnam’s Consumer Market

Hong Kong companies are leveraging the preferential treatment pursuant to the China-ASEAN Free Trade Area to tap the ASEAN market opportunities. They will be able to further take advantages of the Regional Comprehensive Economic Partnership (RCEP), whose trade pact was signed by China, 10 ASEAN nations, South Korea, Japan, Australia and New Zealand in November 2020. Tipped to be one of the fastest-growing economies in the ASEAN bloc, Vietnam is increasingly seen as offering a tremendous opportunity for Hong Kong exporters. This is down to not just its resilience and strong economic fundamentals but also to its prompt, decisive and highly-effective Covid-19 containment measures.

Very much focusing on the potential of the country’s booming consumer market, this webinar will explore several developments of particular relevance to Hong Kong exporters, namely the ongoing evolution of the country’s retail market and dynamic distribution landscape. Representative from the BUD Fund Implementer (FTA/ASEAN Programme) will introduce the updated measures of the BUD Fund and explain the fund application details. An enterprise representative will also share with participants the practical experience of selling to the Vietnam market.