T-box x SHOPLINE digital marketing workshop series: “Using Google tools to integrate marketing strategies: Introduction to online promotion and audience insight”

With technological advancements and social network expansion, the ecommerce business is booming and will continue to grow rapidly. SMEs utilize online analysis tools and marketing knowledge in the application of social media to develop better marketing strategies and increase brand awareness, and most importantly to connect with target market and identify potential customers in a timely manner. In view of this, a representative of the Hong Kong online store platform SHOPLINE has been invited to share digital and social media marketing trends, and introduce popular Google advertising formats, Google Analytics and data analysis to help you understand how to use Google advertising as effective digital and social media promotion, integrating marketing strategies and exploring new business opportunities.