T-box Workshop on “How Can SMEs Excel in the Digital Age Through Brand Management?” (Webinar)

As the result of globalization, a product or service will quickly face commoditization under the fierce competition.  For any product or service produced and no matter how unique it is at the beginning, as long as there is a business opportunity, similar opponents will soon come to share a piece of the pie.  If your product or service is a brand loved by consumers, your business will be in a more sustainable position.  It will also be more resistant to the impact of the torrent of the times. Besides its excellent quality of product and service, most successful brands have accumulated their brand equity over the years.  In the era of digital and social networks, brand communication has entered another new milestone. In the past, most SMEs might think that brand management is a luxury that only large corporations can afford. But in fact, brand management is critical for companies of any size.  With the fast development of digital and social media, nowadays, whether it is brand management or promotion, the threshold has become more approachable.  In this workshop, an expert will be invited to share how can SMEs excel in the digital age through brand management.