Branding To Win Webinar: Stronger Brand Amidst Adversity
Date
25 September 2020 (Friday), 3pm – 4:40pm
Country / Region
Hong Kong
Format
Seminar|Workshop
Language
Cantonese (No simultaneous interpretation)
Event Details
The global pandemic of the century has overturned the conventions of business development and triggered a paradigm shift in consumer psychology and behaviour. In a drastically changing environment, how should companies gain insights into the market’s “new normal” and nurture new opportunities for development while resisting adversity? How to make the brand relatable through digital transformation in the era of “no contact”? How to seize the opportunity of post-epidemic recovery restart the driving force of brand growth? Hong Kong Brand Development Council, Hong Kong Trade Development Council, Trade and Industry Department and Chinese Manufacturers' Association jointly organize the webinar, gathering well-known scholars, marketing experts, and brand helms to share the experience and insights of local brands' success, analysing the opportunities for consumption recovery in the "post-epidemic era" and building stronger brands against the adversity.
Industry
Accounting Services|Advertising Services|Architecture & Planning|Association Service & Government Organisation|Auto Parts & Accessories|Baby Products|Banking Services|Books & Printed Items|Building & Construction Services|Building Materials|Business Management & Consultancy Services|Chemicals|Computer & Peripherals|Design Services|Education & Training|Electronics & Electrical Appliances|Engineering Services|Environmental Protection|Environmental Services|Event Organization|Eyewear & Accessories|Film / Audio-Visual Production|Finance & Investment|Food & Beverages|Footwear|Furniture & Furnishings|Garments, Textiles & Accessories|Gifts & Premiums|Handbags & Travel Goods|Hardware|Health & Beauty|Household Products|Information Technology Services|Insurance|Interior Design Services|Jewellery|Legal Services|Licensing|Lighting Products|Logistics & Transport Services|Machinery|Media|Medical & Healthcare Services|Medical Supplies & Medicine|Packaging Materials|Packaging Services|Pet & Pet Supplies|Photographic Equipment|Printing Services|Public Relations|Publishing Services|Raw Materials|Real Estate Services|Sports Goods|Stationery & Office Equipment|Storage Services|Surveying|Technology|Telecommunication Services|Telecommunications|Quality Inspection and Testing|Tourism (Travel)|Toys & Games|Watches & Clocks
Organiser
HKTDC, HKBDC, TID, CMA
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