Branding to Win Seminar: New Retail．Brand．New Power!

With the increasing penetration of digital economy and smart technology towards the commercial sector, a revolution of “New Retail” is ready to go. The integration of online-to-offline experience and modern logistic brings the relationship of “people, product and place” to another level, and creates a new model of branding, operation and management. 

Jointly organised by Hong Kong Brand Development Council, Hong Kong Trade Development Council, The Chinese Manufacturers’ Association of Hong Kong and Trade and Industry Department, the “Branding To Win Seminar” gathers renowned brands, scholar and experts to share with us the impact of the “New Retail” revolution, as well as the branding strategies and applications. Together with 2 local start-ups sharing on their smart retail solutions, the seminar is definitely an event you can’t miss.