Seminar on “New Markets, New Channels: Meeting the Challenge of ASEAN’s Economies”

The global economic slowdown and the uncertainties arising from the ongoing US-China trade war has inevitably seen Hong Kong businesses keen to identify new markets and determined to embrace the burgeoning number of digital sales channels. One trading bloc that represents a huge and expanding market – as well as one that is increasingly e-commerce-oriented – is ASEAN. This seminar will consider how best to leverage the advantages of the China-ASEAN Free Trade Area (CAFTA) and the Hong Kong-ASEAN Free Trade Agreement. Attendance is recommended for any business serious about targeting this region and keen to get an understanding of each individual economy’s digital ecosystem.