New Marketing Trends Workshop– “Survival Guide under EU GDPR (General Data Protection Regulation)”

The EU General Data Protection Regulation (GDPR)  was enforced on 25 May 2018. It applies to all companies processing the personal data of data subjects residing in the Union, without territorial limit. The GDPR creates a new standard that further limits the operation of personal data. In order to help SMEs understand and cope with the requirements of the GDPR, an expert is invited to introduce the EU's Data Protection Regulation and explore how SMEs should face the challenges brought by the regulation to reduce the risk of violation.