New Marketing Trends Workshop on “Targeting Young Consumers”

The consumers of the senior generation were born and raised in an environment where resources were relatively scarce, and they have developed the habit of saving for future. Since money is a currency and zero-sum game for them, usually they spend cautiously. On the contrary, young consumers see money as a current, flowing in and out continuously. In face of this emerging and fast-growing purchasing power, the existing strategy of a company may not be sufficient. During the workshop, speaker will analyze the differences between the new and the old purchasing power, and to explore how to construct a marketing framework to enhance sales.