New Marketing Trends Workshop on "WeChat, Weibo and KOLs Marketing"

Engaging Key Opinion Leaders (KOLs) in marketing campaigns is very popular nowadays. KOLs are powerful influencers. By making informative and reliable product reviews and comparisons, their followers consider them trustworthy. On the other side, with the growing share of WeChat and Weibo users, WeChat and Weibo marketing become indispensable for SMEs to develop their businesses, particularly in the mainland. In this workshop, speaker will explore how to apply KOLs, WeChat and Weibo to SMEs’ marketing strategy with a view to driving their businesses forward.