Seminar on “Venturing into China’s Lifestyle Goods Market with Branding Strategies”

Increasingly more Hong Kong manufacturers and traders are looking to venture into the lucrative Chinese Domestic Market, HKTDC is organising a seminar with practical advice on branding strategies, trademark registration, effective distribution channels to help you learn more and path your way to success.  Don’t miss this chance to network with experts and traders with experience in the Chinese Market!

Contents & Speakers:

• Tapping China's Lucrative Online Market
  Ms. Alice Tsang, Economist, HKTDC
• Importance of Trademark Registration in China
  Dr. Alex Lau, Manager of the Intellectual Property Centre, Federation of Hong Kong Industries
• 18 Successful Ways of Brand Strategies for Mainland Domestic Market
  Mr. Charles Ng. Chief Brand Consultant, Maxi Communications Limited
• Multimodal Solutions for Effective Distribution in / from the Mainland
  Mr. Ambrose Linn, Senior Regional Director, Road Freight & Multimodal, Asia Pacific, DHL Global Forwarding Asia Pacific
• Reach Out to Young Chinese Consumers via Diverse Platform
  Ms. Anne Chung, Manager, Product Promotion, HKTDC