Digital road to ASEAN
Hong Kong exporters have a chance to explore opportunities in the near-abroad of Southeast Asia.
22 March 2021
WHAT: Businesses have embraced e-commerce as the key sales channel for both domestic and overseas markets amid the COVID-19 pandemic. Of particular note, with about 400 million internet users, the Association of Southeast Asian Nations bloc represents a tremendous opportunity for any Hong Kong exporter looking to expand its footprint. To deliver a better understanding of the diverse consumer and retail landscape in the region, this webinar will focus on the dynamic ASEAN e-commerce ecosystem and provide key insights into securing lasting success.
WHEN: 12 April 2021, 15.00 to 16.00
WHO: Organised by the Hong Kong Trade Development Council
WHY: Speakers will include Melissa Ho, Economist, Asian and Emerging Markets, Hong Kong Trade Development Council. She closely monitors the macro environment, market trends, consumer characteristics as well as changes in trade policies and regulations, with a mission to help Hong Kong companies capture business opportunities in these markets.
She will be joined by Damon Chung, Senior Account Executive, Shopee Hong Kong, a pioneer member in Shopee who started his online shop while attending university. He manages key accounts in the electronic products category, achieving double-digit sales growth in the past few years. His colleague Esther Yan, Senior Account Executive, Shopee Hong Kong, will also address the webinar. Ms Yan has used a perfect combination of e-commerce know-how, marketing and brand building to take retail sellers and small and medium-sized enterprises into blue ocean markets.
The webinar will also hear from Tony Lau, Managing Director, Fung Omni Services, who is a pioneer and innovator in the digital and e-commerce industry and has held various senior management positions and acted as CEO of a publicly listed company in Canada for eight years.
WHERE: Online event, register here
- Hong Kong