Digital path to Indonesia for SMEs

WHAT: E-commerce is growing fast in Indonesia, a country with a robust long-term economic outlook and the biggest internet population in Southeast Asia. In this workshop, Google will present an overview of Indonesia, discuss the challenges of entering this market and explain how small and medium-sized enterprises (SMEs) can use Google’s Market Finder to expand internationally. The free tool advises companies on which markets are most suitable for their products or services, and how to conduct online marketing.

WHEN: 28 January 2021 – 3pm to 4pm

WHO: Organised by the Hong Kong Trade Development Council

WHY: Hear from Rosa Wu, Principal International Growth Consultant of Google’s APAC International Growth Team based in Shanghai. She helps SMEs in Mainland China and Google’s advertising agencies develop export business. Before joining Google, Ms Wu worked in the retail industry for 10 years. She was Apple’s Senior Project Manager for the Greater China region, responsible for product launch and seasonal campaigns for the company's retail business. Ms Wu holds a Master of Business Administration (MBA) degree from INSEAD.

WHERE: Webinar, register here

EVENT WEBSITE: https://hkmb.hktdc.com/en/1X04ZM51/event/%E2%80%9CT-box-X-Google-Tools%E2%80%9D-Webinar-Series-%E2%80%93-%E2%80%9CUnlocking-the-opportunities-for-SMEs-in-the-digital-Indonesia%E2%80%9D-Webinar