Twin jewel shows draw crowds
Gems retain allure as more than 90,000 buyers flock to fairs.
22 March 2019
Dazzling products at the Hong Kong Trade Development Council’s (HKTDC) twin 2019 jewellery shows drew record-setting attendance, reinforcing the concurrent events’ crown as the world’s biggest jewellery fair.
The sixth HKTDC Hong Kong International Diamond, Gem & Pearl Show and 36th HKTDC Hong Kong International Jewellery Show featured more than 4,600 exhibitors and welcomed a record number of over 90,000 buyers from 141 countries and regions between them, up 4% over the previous year. More than 35,000 buyers attended the Diamond, Gem & Pearl Show, while about 55,000 visited the Jewellery Show.
Benjamin Chau, Deputy Executive Director of the HKTDC, said: “Facing an uncertain global economy, jewellers have been actively enhancing their design and R&D capabilities in recent years. The growing diversity of designs and materials was demonstrated in the exhibits at this year’s shows, which successfully attracted the attention of global buyers. We are delighted that the buyer attendance at the two shows reached a record high, with a satisfactory growth in attendance from emerging markets such as Mainland China, India and ASEAN countries such as the Philippines, Singapore, Malaysia and Indonesia. The implementation of the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area is set to bolster Hong Kong’s position as an international exhibition and sourcing hub and generate even more opportunities for Hong Kong’s businesses.”
During the shows, the HKTDC commissioned an independent on-site survey that interviewed 1,347 exhibitors and buyers to gauge their business expectations and views on the industry’s latest developments. With the trade dispute between the United States and the mainland weighing on the global economy, the survey found 60% of respondents were neutral or positive about their export performance over the near term, while nearly 80% were optimistic or neutral about the prospects of the mainland and the US resolving their trade issues.
In terms of overall sales, 61% of respondents said they expected to see no change this year, with 33% expecting sales to increase and only 6% anticipating a decline. This suggests the jewellery industry is generally optimistic about the business outlook despite the current global uncertainties. The survey also found 47% of respondents expect production or sourcing costs to rise, while 68% anticipate prices will remain unchanged, 25% expect a rise and 7% believe prices will drop.
Looking at specific product categories, most respondents expect trendy fashion jewellery to have the greatest market potential (71%), followed by designer jewellery (67%), jewellery for weddings and special occasions (64%) and precious jewellery (62%). In terms of the retail price range, most respondents (63%) expect products priced from US$501 to US$1,000 to have the greatest potential, followed by products in the US$1,001-US$5,000 price range (54%) and those in the mid-to-low price range of US$101-US$500 (53%).
The survey found that 54% of respondents favoured karat-white gold as the most popular product material, followed by karat-rose gold (39%), platinum (36%) and karat-yellow gold (36%). In terms of gemstones, diamonds remained the most popular (54%), followed by aquamarine (18%), jade (17%) and pearls (15%).
Most respondents considered the prospects of the mainland to be the most promising among emerging markets (64%), followed by ASEAN countries (42%), Eastern Europe (33%) and Russia (33%). For traditional markets, the respondents viewed Hong Kong (55%) and Western Europe (55%) most favourably, followed by North America (50%) and Japan (40%).
The Jewellery Show, held at the Hong Kong Convention and Exhibition Centre, is an annual signature event of the global jewellery industry. Many exhibitors take advantage of the occasion to launch or promote new jewellery items, lay the groundwork for the coming year’s sales, and help develop global markets.
Hong Kong exhibitor Foo Hang Jewellery Ltd is one of Hong Kong’s biggest diamond importers with a history going back more than 70 years. Speaking about the company exhibiting in the Hall of Extraordinary at the Jewellery Show for the second time, Terence Wu, the company’s Head of Purchasing & Marketing, said: “With the world’s most renowned jewellery companies in attendance, this premium zone provides an ideal platform for us to present rare and luxury collections and attract high-end customers from all over the world. Buyer traffic is up on last year, and we have met with new buyers from Mainland China, Taiwan and the United States. We already sold more than HK$1 million worth of jewellery on the first day of the show.”
Bay Area buyers keen to source
This year marks the sixth year that the HKTDC has adopted the "two shows, two venues" format, showcasing finished jewellery at the Jewellery Show and jewellery raw materials at the Diamond, Gem & Pearl Show, held at AsiaWorld-Expo. The twin-show format gives exhibitors and buyers a highly effective platform to connect with potential business partners.
Guangzhou City You Nuo Jewelry Co Ltd has been selling its natural coloured stones and jewellery items to mainland and international buyers primarily through third-party ecommerce platforms such as Amazon and Tmall. The company’s CEO, Liu Wenhui, said: “Every year we take advantage of the Diamond, Gem & Pearl Show for sourcing, and in 2019 we aim to acquire more coloured stones such as morganite, aquamarine, tanzanite, rubies and emeralds. Discussions are now underway with existing suppliers for different stones, with orders estimated at US$1-2 million. At the same time, we are looking around for new suppliers for rubies and emeralds. We expect to buy products worth a total of US$4 million at the show.”
In addition to the exhibitions, the HKTDC organised a series of events during the two shows to promote industry exchange. These included the Jewellery Gala Dinner, seminars on jewellery technology, marketing strategies and quality standards, together with buyer forums, jewellery parades and networking receptions.
- Hong Kong