2017 Jewellery Trends: The HKTDC Hong Kong International Jewellery Show Survey
05 May 2017
A poll of 1,342 buyers and exhibitors at the Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem and Pearl Show indicates that karat gold will continue to be the most popular precious metal in 2017, with white, rose and yellow gold as the favourite colours.
As for gemstones, respondents believe diamonds will continue to be the most sought-after this year. In terms of the 4Cs grading of diamonds, the favourite is expected to be the one carat, colourless, round-cut and medium purity (VS1-SI1). However, compared with last year, traders’ views are more dispersed in general. Diamonds aside, aquamarines and emeralds emerged as the second and third top choices, respectively, of popular gemstones in 2017.
Popular Precious Metals and Gemstones
Most respondents expect karat gold to be the most popular precious metal in 2017, with 43%, 33% and 23% favouring white, rose and yellow colours, respectively, the same top choices as last year. However, compared with the 2016 survey, the share of respondents opting for karat gold dropped, while those opting for silver and pure gold increased to 21% and 19%, respectively.
For gemstones, while diamonds continue to be the most popular this year, the respective share of respondents dropped to 41% in 2017, from 54% in 2016. Diamonds aside, aquamarines (14%) and emeralds (13%) emerged as the second and third top choices, while the shares of respondents opting for pearls (from 17% to 12%) and rubies (from 15% to 12%) dropped in 2017.
When it comes to jade, respondents overwhelmingly expect “A” jade (70%) to be the most popular type in 2017, followed by “B” jade (16%). This year, pearl traders equally favour Akoya pearls, freshwater pearls and South Sea pearls, each supported by about 30% of respondents. But compared with last year, the share of respondents opting for freshwater pearls increased by 10 percentage points, from 21% to 31%.This increase comes at the expense of Akoya pearls (down from 39% to 31%) and Tahitian (down from 11% to 7%).
The Diamond Trend
Regarding diamond jewellery design, traders expect solitaire (40%) will be more popular in 2017, beating melee-cum-solitaire (33%) and melee (28%).On diamond settings, while prong continues to be the top choice, the respective share of respondents dropped from 41% to 27% this year. Microsetting (21%), channel (17%) and invisible (17%) are the next top choices. This year, the share of respondents opting for invisible setting saw a significant increase, by 11 percentage points to 17%.
In terms of diamond carat weight, 1 carat remains the most popular option this year, supported by 37% of respondents. There seems to be a shift in consumer preference this year towards diamonds of either a lighter or heavier weight, as observed by the significant drop of 20 percentage points in the share of respondents choosing 30-49 points and 50-99 points (100 points = 1 carat), while the share for 2 carats and 3 carats or above increased noticeably by eight percentage points and seven percentage points, respectively. Respondents opting for 10-29 points also increased by four percentage points this year.
In terms of colour, traders expect the market will continue to favour colourless and near colourless diamonds, but there is a small shift of preference from D-F (colourless) diamonds (down from 56% to 39%) towards other light-yellow options. Fancy colour diamonds (up from 3% to 8%) are seeing more support this year, too.
Compared with last year, traders have a more evenly spread view on the popular cut of diamond in 2017, as observed by a substantial drop in the percentage of respondents favouring round-cut diamonds, from 71% to 31%. All other cuts are receiving more attention – the shares of respondents choosing ideal/perfect cut, emerald, baguette and princess increased to 23%, 14%, 9% and 9%, respectively, in the 2017 survey.
In terms of the clarity scale, more than half of respondents (55%) expect diamonds of medium purity (VS1-SI1) will be popular this year, followed by high purity (flawless-VVS2) (44%).
Profile of Respondents
- 490 exhibitors – 39% from Hong Kong, 34% based in Asia (excluding Hong Kong), and 27% from the rest of the world
- 852 buyers – major markets in Asia (78%), Western Europe (13%), and North America (12%)
The Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem and Pearl Show took place from 28 February-6 March 2017 at the Hong Kong Convention and Exhibition Centre and the AsiaWorld-Expo, respectively.
- Hong Kong