HKTDC at Google+
16 January 2013
WHAT:The Hong Kong Trade Development Council has launched a dedicated Google+ page to help small and medium-sized enterprises reach consumers online.
WHEN: The social media initiative was officially launched 4 January, with already some 1,000 SMEs registered.
The initiative kicks off this week at the HKTDC Hong Kong Fashion Week for Fall/Winter and HKTDC World Boutique, Hong Kong. Events during the four day-day fairs, including Hong Kong Fashion Extravaganza, will be broadcast online through Google+ Hangouts On Air functions, allowing participating companies to get instant feedback from online users.
WHO: Hong Kong-based SMEs can use Google+, a free social-networking service, to promote their business, link with global buyers and find sales leads. Users can take advantage of such features as Circle, which allows companies to organise contacts based on industries.
WHY: It’s the latest initiative by the HKTDC to help traders tap the potential of the digital age and expand their business-to-consumer reach. It follows the launch of a mobile application for HKTDC product magazines, as well as the introduction of QR codes at the fairground to access exhibitor information.
And You Can Quote Me:
“SMEs are a vital part in any economy, and their major concern is how to be cost-effective. We have a long relationship with the HKTDC because it has played an important role in promoting trade and helping SMEs, especially in e-business, where Google has a big advantage.” (John Liu, Corporate Vice President, Google)
For more information, please visit: http://google.com/+hktdc
- Hong Kong