New Marketing Trends Workshop on "Digital Marketing Inside Out: Data is King"
Ground Level, Hong Kong Convention and Exhibition Centre,
1 Expo Drive, Wan Chai, Hong Kong
Cantonese (No simultaneous interpretation service provided)
SMEs are spending a lot of resources on online advertising but sometimes it may not be effective as expected. During the workshop, the guest speaker will share tips and knowledge on evaluating the return on investment for the online marketing campaigns. Admission is free. While seats are limited, please register as soon as possible. (This workshop will be conducted in Cantonese.)
Mr. Matthew Kwan
Principal Consultant, Adams Company Limited
Mr. Matthew Kwan is the Principal Consultant of Adams, responsible for trainings on branding, business consulting and enterprise. He served for many years in multi-national companies including Intel, JP Morgan and Jardines with very broad experience in sales & marketing and management in multicultural and international settings.
Matthew is frequently being invited to speak in public, commercial and Christian sectors specializing in the topics of sales & e-Marketing, leadership & management, business communications in Hong Kong, China, and overseas. He gives lectures at events of Federation of HK Industries (FHKI), HK Management Association (HKMA), HK Institute of Accredited Accounting Technicians (HKIAAT), HKSAR Labour Department, HKSAR Social Welfare Department and…etc. Matthew also holds a Master’s Degree in Global Leadership from Fuller Theological Seminary, USA and a Bachelor’s Degree in Information Engineering from University of Manchester, UK.