A Melting Pot for East-meets-West Marketing
17 May 2019
SPEAKER: Keiei Sho, Executive Officer, General Manager of Overseas Business
In the midst of a food shortage in Japan after WWII, Calbee stepped in to make prawn crackers using flour left behind by the US Army and local seafood. Today, Calbee is a market leader with a time-tested product line-up loved around the world. Keiei Sho (Executive Officer, General Manager of Overseas Business) joined MarketingPulse 2019 to share soundbites (and snacks!) with global marketers.