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A Melting Pot for East-meets-West Marketing

17 May 2019

SPEAKER: Keiei Sho, Executive Officer, General Manager of Overseas Business
In the midst of a food shortage in Japan after WWII, Calbee stepped in to make prawn crackers using flour left behind by the US Army and local seafood. Today, Calbee is a market leader with a time-tested product line-up loved around the world. Keiei Sho (Executive Officer, General Manager of Overseas Business) joined MarketingPulse 2019 to share soundbites (and snacks!) with global marketers.
industry
Food & Beverages
region
Worldwide, Japan, Hong Kong
keyword
MarketingPulse
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Article Topics

ARTICLE TOPICS

FOOD & BEVERAGES24667
WORLDWIDE37810
JAPAN36028
HONG KONG36026
MARKETINGPULSE127495

ARTICLE TOPICS

FOOD & BEVERAGES24667
WORLDWIDE37810
JAPAN36028
HONG KONG36026
MARKETINGPULSE127495

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