Launching International Brands in Asia-Pacific Markets
16 March 2018
A highlight of the inaugural World of Fashion Accessories zone at Hong Kong Fashion Week for Fall/Winter 2018 was the global launch of an eponymous brand from pop music icon Céline Dion. Hong Kong is an important financial centre that provides companies international exposure, according to Innée-Sedona International, which represents the singer. Company director Gary Gardner explains why Hong Kong is a crucial stepping stone to launch the brand across the Asia Pacific region.