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Flying High in the Asian Licensing Market
08 February 2017
Digital brand Rovio Entertainment, famous for the Angry Birds franchise, was in the spotlight at the January 2017 Asian Licensing Conference in Hong Kong. In this podcast interview, Alex Lambeek, Chief Commercial Officer & Executive Vice-President Consumer Products, Rovio Entertainment Ltd, explains why Hong Kong is an ideal hub to expand his licensing network and gain consumer insights for markets across Asia.
