More than Character Building at 2016 Hong Kong Intl Licensing Show

Asia’s licensing market is becoming more sophisticated as companies move beyond characters and snap up sports, fashion, lifestyle and even corporate brands, according to Philip Whittaker, Chief Marketing Office of Themed Attractions Resorts and Hotels. In this audio podcast done at the HKTDC Hong Kong International Licensing Show, Mr Whittaker also explains why Hong Kong is a great base to find licenses the Malaysian company needs to move up the value chain.