HKMB Hong Kong Means Business

Hong Kong Means Business Hong Kong Means Business
  • Login / Register

Languages

  • EN
  • 繁
  • 简
  • Events
  • My Feed
  • Contact HKTDC
  • Subscribe
  • Subscribe

Section Menu

  • Market Opportunities
  • Tech & Innovation
  • Entrepreneurship
  • Sustainability
  • Creativity & Lifestyle
  • HKTDC Updates
  • Featured Topics

Languages

  • EN
  • 繁
  • 简
  • HKTDC.com |
  • About HKTDC |
  • My HKTDC |
  • Login / Register |

HKTDC.com About HKTDC My HKTDC

Login Register

Hong Kong Means Business

Section Menu

  • Market Opportunities
  • Tech & Innovation
  • Entrepreneurship
  • Sustainability
  • Creativity & Lifestyle
  • HKTDC Updates
  • Featured Topics
Your browser does not support the video tag.

https://hkmb.hktdc.com/en/1X04C9LO

multimedia DOWNLOAD
SAVE FOR LATER
SHARE / SEND

"Scan QR Code" in WeChat and tap "..." to share.

Merchandise Licensing Top Tool for China Toy Business: HKTDC Podcast

21 October 2014

SPEAKER: Jacqueline Vong, Vice-president of Marketing and Licensing, King Bee Toys
Merchandise licensing is a pathway to success for toy industry players aiming to develop their business in mainland China’s lucrative markets. That was the advice from Jacqueline Vong, Vice-president of Marketing and Licensing with King Bee Toys, in her speech to the China Toy Industry Sustainability Summit 2014 in Shanghai. Ms Vong explains in this audio podcast interview with Hong Kong Trade Development Council (HKTDC) Deputy Director of Research Pansy Yau.
industry
Licensing, Toys & Games
keyword
licensed merchandise, Toys, china, China Toy Industry Sustainability Summit, licensing
Home

Article Topics

ARTICLE TOPICS

LICENSING24703
TOYS & GAMES24766
LICENSED MERCHANDISE105462
TOYS102265
CHINA101261

ARTICLE TOPICS

LICENSING24703
TOYS & GAMES24766
LICENSED MERCHANDISE105462
TOYS102265
CHINA101261
CHINA TOY INDUSTRY SUSTAINABILITY SUMMIT107073

interest_article

YOU MAY BE INTERESTED IN

17 January 2023

Child’s play draws crowds

29 November 2022

IP licensing boosts customer base

26 January 2021

Art as information science

02 December 2019

HKTDC Hong Kong Toys & Games Fair

Related Events

RELATED EVENTS

11 - 15 April 2023

Style Hong Kong Pavilion at China International Consumer Products Expo, Haikou

19 - 21 April 2023

Asian Licensing Conference 2023

19 - 21 April 2023

HKTDC Hong Kong International Licensing Show 2023

19 - 29 April 2023

HKTDC Hong Kong International Licensing Show 2023 Click2Match
FIND AN EVENT

Social Share

FOLLOW US

GET WEEKLY UPDATES

newpaper-img

GET OUR WEEKLY EMAIL UPDATES

banner-img


I acknowledge that the above information may be used by the Hong Kong Trade Development Council (HKTDC) for incorporation in all or any of its database for direct marketing or business matching purpose (and may therefore become available to the public within and/or outside of Hong Kong for use by them), and for any other purposes as stated in the Privacy Policy Statement; I confirm that I have the consent and the authority of each individual named in this form to release their personal data for the purposes stated herein.


*For non-EU/EEA customers, please skip this box which is solely for EU/EEA customers as required by the relevant data protection law in the EU.

THANK YOU

Thank you for registering.

SHARE THIS STORY

EMAIL
LINKEDIN
WeChat
FACEBOOK
TWITTER
WHATSAPP

ID: HKTDCofficial

Don't have an account?

Create An Account

successfully added on your preferences.