Merchandise Licensing Top Tool for China Toy Business: HKTDC Podcast

Merchandise licensing is a pathway to success for toy industry players aiming to develop their business in mainland China’s lucrative markets. That was the advice from Jacqueline Vong, Vice-president of Marketing and Licensing with King Bee Toys, in her speech to the China Toy Industry Sustainability Summit 2014 in Shanghai. Ms Vong explains in this audio podcast interview with Hong Kong Trade Development Council (HKTDC) Deputy Director of Research Pansy Yau.