MARKET SPOTLIGHT

market spotlight
Plugging a gap in the fast-growing meat substitute market won this start-up a place in the HKTDC’s entrepreneurship development programme.
As the shift to vegetarian diets becomes more deeply rooted in Hong Kong, local start-ups are seizing the opportunity to develop new food technologies. Hong Kong start-up Good Food Technologies has developed a plant-based pork substitute made from konjac (a root vegetable widely cultivated in Asia), coconut oil and soyabeans. The firm's first round of financing attracted HK$12 million (US$1.53 million) which will be used to build new production facilities, develop retail capabilities and grow beyond Hong Kong.More
Topics: Environmental Protection, Food & Beverages, Hong Kong, food, start-ups
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