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Rapid advances in technology, especially AI, are transforming the marketing universe. Industry players gathered in Hong Kong this week to find out about the latest developments.

The entertainment and arts world converges on Hong Kong every March, bringing exciting activities for both visitors and residents, making Hong Kong even more lively and boosting collaboration between different sectors and art forms.

The diverse intellectual property and licensing business in Hong Kong is integrated into many fields beyond information technology. Brand licensing helps owners develop creative products and services and brings new business opportunities.

A knowledge exchange and partnership building platform, eTailingPulse offers Asia’s marketers, agencies and e-commerce experts the latest market intelligence and a chance to learn best practices from industry leaders.

A knowledge exchange and partnership building platform for Asia’s marketers, agencies and e-commerce experts, MarketingPulse offers the latest market intelligence and information about best-practices from industry leaders.

Anime, TV drama and movie characters attract millions of enthusiasts around the world. Copyright owners, through intellectual property sales and licensing, repackage and design characters to create a variety of trendy products, including this year’s hottest range, collectible toys.