The diverse intellectual property and licensing business in Hong Kong is integrated into many fields beyond information technology. Brand licensing helps owners develop creative products and services and brings new business opportunities.
Anime, TV drama and movie characters attract millions of enthusiasts around the world. Copyright owners, through intellectual property sales and licensing, repackage and design characters to create a variety of trendy products, including this year’s hottest range, collectible toys.
In spring this year Hong Kong’s art community celebrated the end of travel restrictions by holding an “art spring”, with exhibitions and cultural events including Art Basel (main picture), Art Central, HK Walls and other art collective events at venues such as the Tai Kwun and the Fringe Club.
As Asia’s cultural and creativity hub, Hong Kong brings together innovative ideas and design talents. As consumers pursue excellence, innovation and quality of life, industries such as fashion, lifestyle, product design and licensing are developing rapidly, creating abundant business opportunities.
Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.
Intellectual property (IP) trading helps comic books stay exposed in the market and maintain their popularity. Hong Kong comic company Culturecom has developed a licensing business by taking advantage of the popularity of online TV movies in Mainland China, generating more creative works across different media and extending the lifetime of their comic creations.
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